1. List Pro's and Con's of Ryanair's decision to enter a new market and compete with larger airlines?
Pros:
- The low cost of air travel would be very appealing to customers.
- Ryanair offers first-rate customer service.
- Ryanair could capture the 30-40% of travelers not traveling on Aer Lingus.
- With the cheaper fares Ryanair could convince ferry travelers to fly.
- With the larger planes they could transport more people.
Cons:
- Ryanair would be competing against larger, more establish companies.
- Not being able to offer cheaper flights.
- With the larger planes their costs would be higher and they would have to raise their prices.
- Being the underdog.
- Lack of brand recognition.
1 comment:
I have totally flown on Ryanair!! Ummm....it sucked but the tickets were super cheap....you just have to decide for yourself whether it is worth it or not.
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