Senior Capstone (B499A)

1. Describe the role of Value Creation and Management
           Value creation is very important to a company, and to be able to understand it is even more important. Understanding value creation means that a company values their customers, employees and investors. They add value to their company by doing so, and something with value is held to a higher standard and looked up to as being good. Because the company is good the customers, employees and investors are happy and the company is then able to make an income. 

2. What makes a strong Business Model
           A business model is the way the company will capture their value creation. The business model should encompass everything their value creation entails. In order to create a strong business model the company must look at what they are getting themselves into, and know how to get the job done. The business model is used for many things in a company like the purpose of the company, the strategies of the company, and the process by which the company will operate. With a strong business model a company will be able to sell their goods and services at a minimal cost and become profitable.

3.  Key Principles of effective Strategy?

Effective strategy is of very high importance to a company. To be effective the company understands the market they are in and they know where it is they are in their specific market. Another way a company can prove their effectiveness is by knowing what it is they can do to set themselves apart from their competitors to be able to create a strong and loyal group of followers. A good example of this is Apple. Apple has created a huge following, and they know how to keep their customers happy, and wanting more. Shoppers have camped out in front of an Apple store just to be the first one to buy the new iPhone, or laptop. Apple has planned out strategically every move they make to be effective, and in return they have devoted, loyal customers.