Dogfight over Europe: Ryanair

1. List Pro's and Con's of Ryanair's decision to enter a new market and compete with larger airlines? 

Pros:
-    The low cost of air travel would be very appealing to customers.
-    Ryanair offers first-rate customer service.
-    Ryanair could capture the 30-40% of travelers not traveling on Aer Lingus.
-    With the cheaper fares Ryanair could  convince ferry travelers to fly.
-    With the larger planes they could transport more people.

Cons:
-    Ryanair would be competing against larger, more establish companies.
-    Not being able to offer cheaper flights.
-    With the larger planes their costs would be higher and they would have to raise their prices.
-    Being the underdog.
-    Lack of brand recognition.

Personal Strategy Project Proposal

The industry I have selected is the Entertainment Industry.

Company #1: abc Televsion. abc is one of the major broadcasting companies in the United States. They carry many television shows as well as world leading news. I briefly worked for abc in Idaho Falls; Channel 8 News. I believe working for abc would give me the opportunity to use all of my skills and develop new ones to launch my career in the entertainment industry.

Company #2: Entertainment Weekly. EW is one of the most popular American magazines that focuses on celebrities and what is going on in the entertainment industry. I have never worked for a magazine and I think it would be a very fun and exciting company to work for.

What I could do to better myself and make myself more marketable to the entertainment industry is to research and learn more about the entertainment industry and learn what it is each company does, and what their main focus is in the market.

Weekly Plan:
I plan on taking time to research and learn more about the industry, and figure out what it takes to break through into the entertainment industry. I will choose a news anchor or a writer, and study them and what they did in school and how it is they made it into the industry.

Senior Capstone (B499A)

1. Describe the role of Value Creation and Management
           Value creation is very important to a company, and to be able to understand it is even more important. Understanding value creation means that a company values their customers, employees and investors. They add value to their company by doing so, and something with value is held to a higher standard and looked up to as being good. Because the company is good the customers, employees and investors are happy and the company is then able to make an income. 

2. What makes a strong Business Model
           A business model is the way the company will capture their value creation. The business model should encompass everything their value creation entails. In order to create a strong business model the company must look at what they are getting themselves into, and know how to get the job done. The business model is used for many things in a company like the purpose of the company, the strategies of the company, and the process by which the company will operate. With a strong business model a company will be able to sell their goods and services at a minimal cost and become profitable.

3.  Key Principles of effective Strategy?

Effective strategy is of very high importance to a company. To be effective the company understands the market they are in and they know where it is they are in their specific market. Another way a company can prove their effectiveness is by knowing what it is they can do to set themselves apart from their competitors to be able to create a strong and loyal group of followers. A good example of this is Apple. Apple has created a huge following, and they know how to keep their customers happy, and wanting more. Shoppers have camped out in front of an Apple store just to be the first one to buy the new iPhone, or laptop. Apple has planned out strategically every move they make to be effective, and in return they have devoted, loyal customers.